Inbound Marketing

You may be focusing on one or two elements of online marketing while neglecting others that are just as valuable to your business’ online well-being. Let’s work together to pinpoint your strengths and weaknesses to ensure your website is the lead generation machine you expect it to be, and your online presence pulls potential customers toward your business instead of forcefully pushing your business at them.

THE INBOUND MARKETING METHODOLOGY

Moving away from the often-interruptive outbound marketing tactics, inbound marketing is all about positioning your business to best attract people to YOU. Starting with the inbound methodology explained above, it’s our job to create the most sustainable strategy that’s going to result in inbound leads who convert into satisfied customers and eventual advocates of your business.

Each client is unique. We’ll get to know your goals and most common pain points so we can develop a plan that works best for you. We don’t offer any universal solutions, which is why you can expect a thorough consultation prior to receiving a plan devised specifically for you.

LET’S TURN YOUR BUSINESS INTO A CUSTOMER MAGNET

WHAT DOES INBOUND MARKETING INCLUDE?

STRATEGY

After coming on board with Megawebsales, you’ll speak to your team of marketers, which includes a project manager, search engine optimization specialist, content writer, social media manager, and web designer, among others. They’ll devise a month-to-month, priority-based strategy that will lay the groundwork for your future success, and generate quality leads once the foundation is set.

SEO & KEYWORD RESEARCH

We’ll perform extensive research to identify all of your ideal customers and make sure you’re not losing out on valuable traffic. We’ll then tailor your metadata to target the most qualified searches and ensure your website generates top-notch organic leads.

CONTENT CREATION

Our content team will help attract your most coveted visitors through content that is both educational and engaging. They’ll work with you to draft a list of relevant topics, and from there, they take the wheel. We have the manpower to create on-site copy, long-form content, videos, infographics, and more. In addition, we can provide tips and tools to help you take your content marketing to the next level on your own.

EMAIL MARKETING

Over time, our data will help us segment your contact list into different lists based on everyday challenges and interests. This allows you to send targeted, personalized emails that nurture leads and delight customers.

SOCIAL MEDIA MARKETING

We’ll help you keep a close eye on where your prospects are hanging out online, and listen in on what they’re saying to help you better accommodate their needs. Our social media and reputation management strategies will determine when and where to promote your content and engage with your fans and followers.

USER EXPERIENCE & LEAD GENERATION

By understanding your buyer personas, or ideal visitors, you’ll be able to create the best user experience to generate leads. We’ll write targeted on-page content that tells visitors exactly why they’re on your website, providing answers to their questions (or search queries) and directing them toward a desired goal – such as filling out a contact form, requesting a consultation, or downloading a piece of premium content.

WEBSITE DESIGN & DEVELOPMENT

We’re not going to cut corners during the design and development phase. Let’s work together to draft the blueprint for success. We’ll help you create a website you’re not only proud of, but one that’s going to drive visitors and convert those visitors into paying customers.

REPORTING

Communication is everything. We won’t leave you in the dark at any point of your marketing plan or campaign. We’ll update you when work is completed so that you understand what’s being done each step of the way. Our reports will outline any activities executed during a given timeframe and key performance indicators for marketing (website traffic, conversions, etc.).